New Betting Sites November 2017 - See The UK's Newest Bookmakers

The world of online betting is an ever-changing landscape, with new and existing operators constantly changing and evolving in order to beat their rivals and appeal to as many customers as they can. For us, the punters, this is great news, as we benefit directly from the enhance choice and array of new promotions. We’ve brought together the best new betting sites in the UK, complete with their welcome bonus to help find the perfect deal for you

Welcome Bonus
  • Get a Free Bet up to £/€30
  • Second Goal Scorer Free Bet up to £/€50
  • Goalless Draw Free Bet up to £/€50
  • Single Pre-match bets only, Max Free Bet £/€50
Get a Free Bet up to £/€30
100% bonus on first deposit
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  • 100% up to £150
  • OR 50% £750 Casino Bonus
  • Wide Range Of Sports Markets
£750 Bonus
for Casino
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  • Bet £10 Get £30
  • £10 Mobile Bonus Bets
  • £2K Football Comp Every Week
Bet £10 Get £30
Just Bet £10!
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  • £20 On First Deposit
  • Full-Screen Mobile Live-Streaming!
  • Cashout and Roll Over Features
£20 Bonus
100% Match!
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  • Bet £20 Get £10
  • + £5 Bonus Weekly
  • Pay With Paypal
Bet £20 Get £10
As Seen on TV!
Claim Bonus T&Cs apply
  • Bet £10, Get £25
  • Then Receive up to £20 Later
  • Pay By Phone-Bill!
£25 Welcome Bonus
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  • Bet £10, Get £60
  • 50 X £50 Random Cash Drop Every Sunday!
  • £10 Goal Scorer Bet Gets You x2 and x3 P
Bet £10 Get £60
Multiply Your Deposit!
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  • Cash out… Stay in Profit!
  • Accepts Zimpler (Pay-By-Phone-Bill)
  • Up to 60% Boost on ACCA!
  • Get £2 Every Time Your Team Scores
Bet £10 Get £10
Just Bet £10!
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  • Exclusive 50% Bonus up to £100
  • £20 Bonus Bets On Mobile Bet!
  • 2+ ACCA Cashback Available!
£100 Bonus
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  • Cash out… Stay in Profit
  • BOG on Horse Racing
  • 5.0 Star-Rated App Available
£25 Bet Insurance
Win Risk-Free!
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  • Bet £20 cash Get a £10 free bet
  • £200 Mobile Loyalty Free Bets
  • Deposit £30 Get £60 Bonus
  • 200% bonus of your deposit up to £1,200
Bet £20 cash Get a £10 free bet
200% UP TO £300 Welcome Bonus
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  • Slots up to £/€15 Free
  • Bonus 1200 Euro Real Money
  • Get 20 Euro and 10 Euro Welcome Bonuses
  • Get 10 euros in roulette
Slots up to £/€15 Free
Safe bet € 30 PAFAPUESTA code
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  • 100% Bonus Up To £30
  • £10 Bonus Bet Every Week
  • Cash Out Boost
£30 Bonus Bet!
100% Match
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  • Accepts Paypal
  • Live-Streaming and Cash Out!
  • Accepts Boku (Pay-By-Phone-Bill)
  • Up to 60% ACCA Boost
  • Extra £10 Bonus for Mobile Users
£50 bonus!
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  • Bet £10, Get £20
  • Increase Your Winnings By 10x
  • Cashout and 100% ACCA Boost
Bet £10 Get £20
Just Bet £10!
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  • Accepts Paypal
  • Live-Streaming and Cash Out!
  • Up to 60% Boost on ACCA!
  • Premier League 10x £10 Payback
  • Virtual Sports £10 Bonus
£200 bonus
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  • 100% bonus up to £100
  • Win £1 million by predicting footie results
  • Plenty of eSport markets covered
£100 Welcome Bonus!
100% Match!
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  • Accepts Apple Pay
  • Cash out… Stay in Profit!
  • Weekly £25 Free Bet Club
  • £10K Footcast Every Week
3 x £10 Free Bets
+£10K footcast
Claim Bonus T&Cs apply
  • Weekly £25 Free Bet Club
  • Accepts Zimpler (Pay-By-Phone-Bill)
  • 4+ ACCA Insurance
  • The Best Place for eSports
£35 Bonus
100% Match!
Claim Bonus T&Cs apply
  • £30 New Customer Welcome Offer
  • Casino,LiveCasino 200% Welcome Bonus
  • Deposit £100 – Play with £300
  • Deposit & get £20 +£500 playthrough bonus
Bet £20 Get £20
Free Matched Bet
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  • £20 in Bonus Bets in sports
  • £10 Bonus ACCAs Bet + £10 Bonus Casino Bonus
  • Plus £100 100% Match Bonus at Casino
Bet £10 Get £40
£30 for Sports, £10 for Casino
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  • Exclusive!!! £20 Bonus Bet
  • Bet £50, Get £10 Every Week
  • Double Your Winning If Your Team Leads By
£20 Risk-Free Bet
Win without Losing!
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  • Bet £10 Get £30
  • 15% Cashback On Goodwood Horse Races
  • Request Any Bet
Bet £10 Get £30
Triple Your Deposit!
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What are the advantages of new betting sites?

The main advantage of signing up to a new betting site is the chance to make the most of their welcome offers. Unlike established bookmakers, new operators tend to offer bigger and better promotions for new customers to make themselves stand out in an already highly saturated market place.

Serious punters are likely to have dozens, if not hundreds of accounts open on a huge range of bookmakers, even if they just use some accounts once to make the most of new betting sites offers.

When it comes to betting strategy this is one of the best, and most popular, ways of maximising your cash and getting as many free bets and welcome offers as you can.

Where can you  find new UK betting sites?

Short answer: Right here!

Long answer: Finding the best information on new bookmakers isn’t the easiest task in the world. That’s where we come in. We scour the Internet day and night to uncover new bookies, and analyse their offerings and various promotions to see how they rank against their rivals.

In the table above you’ll find a handy breakdown of the various promotions they offer, plus an exclusive link to their website so you can claim it! That’s not all, we will also publish in-depth reviews of all new operators, so you can get a clear picture of the new sites, plus a handy summary of the pros and cons of each.

How to pick the right new bookmaker for you

Finding the right new betting site for you largely comes down to what type of punter you are.

If your focus is on football betting then you’ll want to find sites that specialise in football-specific promotions in order to compliment their sports book.

Horse racing betting is still as popular as it ever was – even more so now thanks to the rise of internet betting sites. You’ll be as happy as the owner of this year’s Grand National winner if you make the correct choices when it comes to picking the right bookie. Many sites – such as Ladbrokes and William Hill – offer live streaming of horse racing (and other events). To view a race you just have to have placed a bet upon it.

If you prefer a wider portfolio of sporting events, then your best bet is to go for sites with a substantial range of markets. The bookies listed in the table above are great examples of  online sports book with plenty of markets – from football, tennis and cricket to badminton, handball and darts!

If, like many punters, you like to roam from sports books to casinos, you are better off looking for a more versatile operator like Black Type. Despite a huge array of sports bets and in-play options, they also boast a good-sized casino and live casino.

Some operators offer combined bonuses for their sports book and casino. For example, Grosvenor (a relative newcomer to the world of sports betting) offer new customers a £20 bonus to use in their casino when they deposit £20 in their sports book account.

This isn’t the end of our exclusive offers on new betting sites of course – the table at the top of this page is continually being updated with new bookies and amazing new bonuses.

New betting sites – Who to trust and who to avoid?

Sometimes the better the welcome offer is, the less likely you are to trust the operator. After all, how can they really be giving away all that cash for free? Well, luckily we have a fool proof way of determining which new bookmakers are safe to deposit your money with.

By checking the newly launched bookie against the UK Gambling Commission’s (UKGC) records you can see whether they’re fully licensed and legally allowed to operate in the UK or not. A large number of European operators will be based in Malta, so you can always check whether they’re monitored by the Malta Gaming Authority (MGA), who, like the UKGC, act as a regulatory body for companies operating in the territory.

Don’t have time to check? Have no fear, we’ll do all the hard work for you. Every site we feature on our new betting sites page will have been thoroughly checked and vetted to ensure it is 100% above board.

The team behind freebetsinfo aren’t just the site owners, we’re punters as well, so we know just how important it is to find trustworthy sites.

There are other things you can look out for too. Legitimate operators care about the welfare of their players, so you’ll see links to websites like GambleAware on their site (usually in the footer).

You can of course turn to the court of public opinion for reviews from fellow punters. Websites such as TrustPilot collect reviews from users, although they tend to be overwhelmingly negative! If you have the patience to sift through the angry authors who failed to read terms and conditions, and the petulant punters who think their bad predictions warrant a 1 star review, you can determine the general user experience.

When to stay and when to go?

Once you’ve collected your welcome bonus and placed your starting bets it’s time to decide whether to stick with this particular new betting site, or move on. It’s important not to rush into snap decisions, as it’s not always best to stick with the big bookies.

Try to look out for the following:

  • RANGE OF MARKETS Does this operator have a broad range of bets? Do they specialise in a sporting niche that you are particularly interested in? Football fans might find someone like Ladbrokes, but if your passion is winter sports or athletics there could be a better option out here.
  • ODDS While you’re unlikely to find a huge disparity in odds, some operators offer better returns on the outsiders / favourites. Bet365 for example are consistently better for outsider bets than William Hill.
  • SPECIAL MARKETS Do you like to dabble in markets like TV or political betting, are you big on eSports betting (scroll down for more information)? See what new betting sites are offering outside of the standard sportsbook, you might be pleasantly surprised. After all, how many people made big money betting against Hillary Clinton last year!
  • ARE THEY UNIQUE It’s not easy to stand out these days, and not every operator wants to position like PaddyPower, who focus a lot of their efforts on being entertaining. However, some new bookies will be creative to stand out. It’s always worth looking beyond their sportsbook and at other assets on their sites.
  • CASINO / BINGO / LOTTO The fun doesn’t stop at the sportsbook, lots of operators will have a whole host of other games and jackpots that you can win. As online lottery betting grows in popularity more and more places are giving you the potential to win big money draws.

eSports markets – Who has the most choice?

It’s no surprise that the old guard, so to speak, have been slow to react to the rise of eSports betting. Wagering on video games has become big business, and many smaller and newer operators have invested heavily in these emerging markets.

For punters who want to wager on eSports matches like League of Legends, CS:GO or Overwatch, turning to the new betting sites is a much better option.

Bookies like Betway and EnergyBet all have very comprehensive eSports wagering options, with Betway even having a dedicated section on their site. Looking for more information on eSports betting? Our in-depth guide to eSports betting will lift the lid on this very modern form of betting.

What payment options are available?

Most new betting sites will offer the usual array of payment options, from debit and credit card to e-wallets like Neteller and Skrill, and you can find full details on our individual review pages.

Questions about one payment method in particular always seems to come up, and that is PayPal. PayPal has become an increasingly popular way to deposit and withdraw through betting sites, however it has had a turbulent history in the world of betting.

After early concerns about fraud, unethical business practices and money laundering PayPal distanced themselves from the gambling industry. However, recently after much debate and improved business practices PayPal is widely available on most major betting operators.

The rise of new betting sites

The first wave of online sports betting sites in the UK came via established bookmaking brands. These included some familiar British high street names, such as William Hill, Ladbrokes and Coral.

As these were already names familiar to UK sports betting enthusiasts, sports betting fans already knew them to be trustworthy and reliable. In truth, very few untrustworthy sports books have made a success of themselves on the world wide web – they are soon uncovered as being dubious and shut down.

As people began to warm to the concept of online sports betting, lesser-known gambling entities in the UK began to establish new betting sites – some more successfully than others. Paddy Power and Bet365 are two names that spring to mind when it comes to successful online sports betting sites. The ‘no nonsense’ approach of Bet365 has been particularly successful – they began life in 2000 in a portacabin in Stoke-on-Trent, and by 2015 the company had revenues of over £1.5 billion.

As online sports betting became further established in the UK, gambling companies that mainly covered gambling on the European mainland began to look to explore the UK gambling market and to open up new betting sites – companies such as 10Bet, Betsson and Unibet.

Stay up to date with the latest betting offers

New and existing betting sites are constantly running promotions to attract new customers, and offer their existing players great deals on upcoming wagers. Here at freebetsinfo we search the web daily to provide you with the best daily deals. Check our betting sites promotions page for the biggest and best promotions for UK players.